UC Business Journal going all-digital Jan. 1
Liz Engel Clark
Friday, Oct 3, 2014
The platform change, which will occur Jan. 1, will ultimately mean better content for readers with more up-to-date stories and interactive features. The transition mirrors a nationwide trend – readers are consuming more and more news online or on mobile devices, while online advertisers continue to increase their investment in digital products. Major news outlets like Newsweek and U.S. News & World Report have already converted to online publishing in recent years.
Traditional readers will be glad to hear that UCBJ won’t discontinue its print product entirely. At least three of the journal’s most widely read editions will remain, including health care, Ovation Awards and tourism. However, those issues will be direct mailed only to the journal’s online subscribers.
“We’ve been studying this digital trend for several years now,” said UCBJ Publisher Mike McCloud. “We feel like the time has finally come when both Upper Cumberland readers and businesses are interested in relevant content that can be consumed fast, shared easily and saved digitally. It also allows us to give our readers access to information timely, without delay or page-count limitations, while our advertisers can benefit from targeted ad placement and distribution.”
The UCBJ is circulated in 14 counties throughout the region, but the online version is and will be accessible worldwide. Parts of the online edition will be free to everyone, but digital subscribers will get full access to all UCBJ content and features (as well as special print editions) for $8 a month or a discounted rate of just $75 annually.
For more information about this transition, visit www.ucbjournal.com or call (931) 528-8852.